FK Napredak Medoševac
(INDUSTRY)Football Club
(PROJECT SCOPE)Logo Redesign, Kit Design, Digital
A local football club with a proud identity needed a new chapter. We refreshed its crest and developed a consistent visual direction, bringing the club’s character to life on the pitch, in the stands and online.
(CHALLENGE)
Football crest carries history, belonging and generations of support. The challenge was to modernise an identity that fans felt deeply connected to, preserving what made it theirs while preparing it for wider use.
(SOLUTION)
We refined the existing crest, keeping its recognisable character while making it clearer and more adaptable across formats. From that foundation, we continue to develop the club’s branding across digital content, print, kits and merchandise. The work has received a positive response from supporters and the wider football community, including a video mention from a prominent football creator.
