Blaguna
(INDUSTRY)Skincare
(PROJECT SCOPE)Naming, Visual Identity, Packaging, Website
Blaguna brings together formulation expertise and 100% natural ingredients to create skincare with quality at its core. Its dermatologically tested products feature cold-pressed oils produced under the brand’s own supervision.
(CHALLENGE)
Entering a crowded skincare market, Blaguna needed a clear identity from day one. The goal was to position its natural face serum as a premium product for design-conscious adults aged 25–40, willing to invest in their daily routine. The challenge was to balance that premium feel with an appeal across genders, creating a brand that felt considered, contemporary and at home on their bathroom shelf.
(SOLUTION)
We built Blaguna from scratch, developing the name, visual identity, packaging and website. A single drop of serum became the starting point, shaping both the icon and the wordmark. Minimal layouts, precise typography and a subtle technical feel gave the brand its character, while avoiding an overly feminine aesthetic. Clear design guidelines brought everything together, keeping the brand consistent across packaging, digital experiences and marketing materials.
