Oryn
(INDUSTRY)Product Development
(PROJECT SCOPE)Visual Identity, Packaging, Website
Oryn is a premium activated charcoal brand with a considered approach to everyday wellness. We created its visual identity, packaging and website, using bold black packaging, sculptural imagery and refined typography to give the brand a distinctive presence.
(CHALLENGE)
Activated charcoal is a functional product with little lifestyle appeal. The challenge was to create a premium brand that would attract influencers and design-conscious consumers, bringing desirability to an everyday capsule while standing out on a busy drugstore shelf.
(SOLUTION)
We built Oryn around balance, using a strictly black and white palette, expressive typography and sculptural imagery. Black packaging creates a bold contrast with the white and colourful packs commonly associated with the category, while selective gloss finishes reinforce the premium feel. Travel inspired photography places Oryn among carefully chosen personal belongings, creating a brand world designed to appeal both on the shelf and in a curated social feed.
